Strategy
EMIB / Executive Master in International Business
MartinKupp
Martin Kupp
Business and Organization
Associate Professor
Paris Campus
Overview
Strategy
- Deepen understanding of the key elements of a business strategy
- Develop a structured approach to analyse trends and the micro environment
- Understand what drives the attractiveness of an industry, e.g. the likelihood of generating profitability
- Discover how to develop different scenarios based on a macro environmental analysis
- Understand the importance of resources and capabilities
- Learn to evaluate capabilities based on their potential for creating a competitive advantage for an organization
- Understand the key questions and concepts of corporate strategy
- Learn to evaluate strategic proposals
- Develop a deep understanding of the importance of communication for successful strategy implementation
- Understand the fundamental mistakes made in change initiatives and how to avoid them
You will learn to
Strategy
- What is Strategy?
- Analysing the external environment
- Analysing internal capabilities
- Strategic choices
- Evaluating your strategy
- Implementing and communicating your strategy