Digital Transformation
EMIB / Executive Master in International Business
MartinKupp
Martin Kupp
Information Systems
Associate Professor
Paris Campus
Overview
Digital Transformation
- To develop a good sense of how to assess the impact of digital technologies and trends on companies (customers, competitors, employees)
- To assess the impact of digital technologies on business strategy
- To get an overview over the main dimensions of an organisation (strategy, structure, culture, and innovation management) and to understand how digital transformation is impacting these dimensions
- To understand the fundamental organizational design choices for digitization initiatives
- Knowing various forms of engaging with start-ups
You will learn to
Digital Transformation
- Digitalization of the company – an introduction
- The impact of digital transformation on organisation structure
- The impact of digital transformation on company culture and people
- Organizing innovation in times of digital transformation