Digital Marketing and Community Management
EMIB / Executive Master in International Business
FrancescaPucciarelli
Francesca Pucciarelli
Marketing
Ph.D. in Entrepreneurial Culture
Associate Professor
Turin Campus
Overview
Digital Marketing and Community Management
- Understand how and why digital marketing can be used towards multiple goals within a larger marketing strategy
- Understand the major digital marketing techniques, media and channels
- Learn to develop, execute and assess a comprehensive digital marketing strategy
You will learn to
Digital Marketing and Community Management
- Digital Marketing: What is What?
- Online monitoring
- Marketing & Search Engines (1/2): Optimization
- Marketing & Search Engines (2/2): Advertising
- E-mail Marketing
- Social Media
- Content Marketing
- Community Management