Course Objectives

  • To identify the fundamentals of a Strategy
  • To distinguish between Corporate Strategy and Competitive Strategy
  • To select a Strategic Management Model
  • To identify the CSF and Competitive Advantage
  • To list and assess possible Strategies
  • Implementation Plan, including Plans, Programmes and Budgets
  • To design a BSC

Course Contents

  • Overall vision and strategic logic
  • Methodologies for strategic management
  • Strategic intelligence and analysis
  • Strategy formulation
  • Strategy implementation
  • Strategy control

Course Credits: 3 ECTS

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Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus
Tel:+34 913 359 249

EMIB / Executive Master in International Business
ESCP Europe Business School Madrid Campus

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