Strategy
EMIB / Executive Master in International Business
MartinKupp
Martin Kupp
Business and Organization
Associate Professor
Paris Campus
Overview
Strategy
- This course focuses on strategic decision-making under uncertainty, examining how organisations create and sustain competitive advantage through positioning, resource allocation, and organisational design. Using practical frameworks and analytical tools, it develops action-oriented general management skills applicable to participants’ own business contexts.
You will learn to
Strategy
- Analyse the macro-environment and industry attractiveness.
- Evaluate resources, capabilities, and strategic options.
- Communicate and adapt strategy in contexts of change.