• EMIB / Executive Master in International Business


    Martin Kupp

    Business and Organization

    Associate Professor
    Paris Campus

#Course Objectives

  • To identify the fundamentals of a Strategy
  • To distinguish between Corporate Strategy and Competitive Strategy
  • To select a Strategic Management Model
  • To identify the CSF and Competitive Advantage
  • To list and assess possible Strategies
  • Implementation Plan, including Plans, Programmes and Budgets
  • To design a BSC

#Course Contents

  • Overall vision and strategic logic
  • Methodologies for strategic management
  • Strategic intelligence and analysis
  • Strategy formulation
  • Strategy implementation
  • Strategy control

#Course Credits: 3 ECTS

#Contact Us

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Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus


EMIB / Executive Master in International Business

ESCP Europe
Business School

Madrid Campus

Contact Us

Our 6 Campuses in Europe

6 Campus
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