Marketing in a Globalised World
EMIB / Executive Master in International Business
ChrisHalliburton
Chris Halliburton
Marketing
Master of Science in Economics
Professor
London Campus
Overview
Marketing in a Globalised World
- This course introduces the core concepts and tools of marketing, with a strong focus on customer value creation in an international context. It examines how organisations analyse markets, understand consumer behaviour, and design integrated marketing strategies across products, pricing, distribution, and communication.
You will learn to
Marketing in a Globalised World
- Analyse markets, consumers, and international marketing environments.
- Design segmentation, targeting, and positioning strategies.
- Make integrated decisions across product, brand, pricing, distribution, and communication.