Course Objectives

  • To know how to identify the marketing term as a business strategy
  • To apply and interpret market research
  • To build and manage commercial brands
  • To identify and apply the various marketing instruments
  • To be capable of producing and executing a marketing plan

Course Contents

  • What does marketing have to provide to the business world?
  • La Marca comercial
  • Market research
  • Product strategy and policy
  • Price strategy and policy
  • Distribution strategy and policy
  • Communications strategy and policy
  • Marketing plan: set objectives
  • Marketing plan: strategies and plans

Course Credits: 3 ECTS

Video Presentation of the Course

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Business School ESCP Europe
Ana Vrsalovic
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Madrid Campus
Tel:+34 630 705 610

ESCP 6 Campus
EMIB / Executive Master in International Business

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