• EMIB / Executive Master in International Business

    Marketing in a Globalised World

    Chris Halliburton


    Master of Science in Economics
    London Campus

#Course Objectives

  • To know how to identify the marketing term as a business strategy
  • To apply and interpret market research
  • To build and manage commercial brands
  • To identify and apply the various marketing instruments
  • To be capable of producing and executing a marketing plan

#Course Contents

  • What does marketing have to provide to the business world?
  • La Marca comercial
  • Market research
  • Product strategy and policy
  • Price strategy and policy
  • Distribution strategy and policy
  • Communications strategy and policy
  • Marketing plan: set objectives
  • Marketing plan: strategies and plans

#Course Credits: 3 ECTS

#Video Presentation of the Course

#Contact Us

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Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus


EMIB / Executive Master in International Business

ESCP Europe
Business School

Madrid Campus

Contact Us

Our 6 Campuses in Europe

6 Campus
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