Course Objectives


  • To know how to identify the marketing term as a business strategy
  • To apply and interpret market research
  • To build and manage commercial brands
  • To identify and apply the various marketing instruments
  • To be capable of producing and executing a marketing plan

Course Contents


  • What does marketing have to provide to the business world?
  • La Marca comercial
  • Market research
  • Product strategy and policy
  • Price strategy and policy
  • Distribution strategy and policy
  • Communications strategy and policy
  • Marketing plan: set objectives
  • Marketing plan: strategies and plans

Course Credits: 3 ECTS


Video Presentation of the Course



#Contact Us

We are happy to respond to all your queries, suggestions or feedback. We do our best to give you outstanding support and help.


Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus
Tel:+34 913 359 249
avrsalovic@escpeurope.eu


DESIGNING TOMORROW
  
EMIB / Executive Master in International Business
ESCP Business School Madrid Campus

Contact Us

© Copyright 2019  /  ESCP Business School Madrid Campus
The information collected on this form is recorded on a computerised file by EESC ESCP for Customer Relationship Management, direct marketing, recruitment and selection of candidates. This information will be stored for 3 years and used by the marketing, recruitment and admissions departments.
You may exercise your rights under the General Data Protection Regulation (GDPR) including your rights to access your personal data and rectify it by contacting:
EESC ESCP Business School
3 Rue Armand Moisant 75015 Paris FRANCE

dataprotection@escp.eu
[+] info