Course Objectives


  • To adapt the company to the international environment
  • Identification of the most suitable foreign markets for the company
  • To develop an Internationalization Plan for the company
  • Foreign investment alternatives (Joint Venture creation, acquisition of foreign companies, 'start up' of a new company abroad): advantages and inconveniences
  • To identify practical aspects of internationalization: tax, legal, trade, etc
  • To avoid traditional mistakes and risks of internationalization
  • The main keys to business and investment in emerging markets

Course Contents


  • The globalization process and international growth of companies
  • Internationalization and business cooperation strategies
  • Selection of the most suitable internationalization strategy for our company: market prioritization, adaptation of the company, product, human resources, etc
  • Legal, business, tax and financial structuring of the internationalization: Joint Ventures, business acquisition, representation branches,'start up' of a new company, financing of the branch, tax implications of the branch and the parent company, etc
  • Public aids for internationalization
  • New multinationals: Spanish companies around the world

Course Credits: 3 ECTS


Video Presentation of the Course



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Business School ESCP Europe
Ana Vrsalovic
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EMIB / Executive Master in International Business
ESCP Business School Madrid Campus

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