• EMIB / Executive Master in International Business

    Innovation and Entrepreneurship

    Miguel Palacios

    Business and Organization

    Permanent Professor
    Dean of Executive Education
    Madrid Campus

#Course Objectives

  • To understand the basic concepts for the success of new initiatives within or outside of existing companies
  • To develop and practice skills and techniques to generate ideas
  • To learn to use tools to create and assess business models
  • To understand and prepare the total or partial drafting of a business plan in an applied manner

#Course Contents

  • Basic concepts
  • Needs and customers. The elevator pitch
  • The team and sustainability
  • Generation and assessment of ideas
  • The business model
  • The business plan

#Course Credits: 3 ECTS

#Video Presentation of the Course

#Contact Us

We are happy to respond to all your queries, suggestions or feedback.
We do our best to give you outstanding support and help.

Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus


EMIB / Executive Master in International Business

ESCP Europe
Business School

Madrid Campus

Contact Us

Our 6 Campuses in Europe

6 Campus
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