Course Objectives

  • To understand the basic concepts for the success of new initiatives within or outside of existing companies
  • To develop and practice skills and techniques to generate ideas
  • To learn to use tools to create and assess business models
  • To understand and prepare the total or partial drafting of a business plan in an applied manner

Course Contents

  • Basic concepts
  • Needs and customers. The elevator pitch
  • The team and sustainability
  • Generation and assessment of ideas
  • The business model
  • The business plan

Course Credits: 3 ECTS

Video Presentation of the Course

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Business School ESCP Europe
Ana Vrsalovic
Programme Manager
Madrid Campus
Tel:+34 913 359 249

EMIB / Executive Master in International Business
ESCP Europe Business School Madrid Campus

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