Innovation and Entrepreneurship

EMIB / Executive Master in International Business


Miguel Palacios

Business and Organization

Permanent Professor
Dean of Executive Education
Madrid Campus

Course Objectives

Innovation and Entrepreneurship

  • To understand the basic concepts for the success of new initiatives within or outside of existing companies
  • To develop and practice skills and techniques to generate ideas
  • To learn to use tools to create and assess business models
  • To understand and prepare the total or partial drafting of a business plan in an applied manner

Course Contents

Innovation and Entrepreneurship

  • Basic concepts
  • Needs and customers. The elevator pitch
  • The team and sustainability
  • Generation and assessment of ideas
  • The business model
  • The business plan

Course Credits

Innovation and Entrepreneurship


Video Presentation of the Course

Innovation and Entrepreneurship

ESCP 6 Campus
EMIB / Executive Master in International Business

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