Innovation and Business Ideas
EMIB / Executive Master in International Business
LauraRodrigo
Laura Rodrigo
Business and Organization
Overview
Innovation and Business Ideas
- This course develops an innovation-driven and entrepreneurial mindset to help participants identify and transform opportunities into viable business initiatives. It focuses on moving from ideas to action by analysing socio-economic change, refining business ideas through structured methodologies, and translating them into coherent business models.
You will learn to
Innovation and Business Ideas
- Identify socio-economic trends and emerging business opportunities.
- Generate, select, and refine business ideas based on real customer needs.
- Design and present a business model using a Business Model Canvas.