Generative AI for Business Optimization
EMIB / Executive Master in International Business
JavierBarbero
Javier Barbero
Professor
Overview
Generative AI for Business Optimization
- This course focuses on using generative AI as a practical business tool to improve productivity, decision-making, and execution. Rather than building AI systems, participants learn how to integrate AI into everyday workflows across functions such as sales, operations, project management, and planning, transforming AI outputs into measurable business results.
You will learn to
Generative AI for Business Optimization
- Use generative AI as a productivity and decision-support tool.
- Apply structured prompting techniques for business tasks.
- Compare and select large language models for practical use.
- Optimise workflows and automate routine tasks using AI-enabled tools.