Digital Marketing and Community Management
EMIB / Executive Master in International Business
FrancescaPucciarelli
Francesca Pucciarelli
Marketing
Ph.D. in Entrepreneurial Culture
Associate Professor
Turin Campus
Overview
Digital Marketing and Community Management
- This course explores digital marketing strategy from design to execution, focusing on how brands build strong online presence and engage with their communities. It provides a practical understanding of digital channels and tools to design, implement, and optimise integrated digital marketing strategies that create value for both businesses and their target audiences.
You will learn to
Digital Marketing and Community Management
- Understand the role of digital marketing within an overall marketing strategy.
- Use key digital channels, media, and techniques effectively.
- Design, execute, and evaluate an integrated digital marketing strategy.